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Disaster!

By Manolo the Shoeblogger

Manolo says, there was the fire at the beautiful Prada store in SoHo!

A dramatic fire overtook four floors of a landmark retail building in New York on Saturday night, forcing Prada and American Eagle Outfitters to shut up shop. The cause of the fire at 575 Broadway, which injured three out of approximately 150 of the firefighters who worked at the scene, is not yet known. Neither fashion house made any comment as to the extent of the damage to their business, nor estimated when their stores might reopen. International make-up artist Bobbi Brown, whose studio and offices have been housed on the fourth floor of the building for the last four years, was surrounded by a crowd as she stood, visibly shaken, outside with some of the salvaged equipment. “Somebody called me this morning and told me,” she told WWD. “Some employees have been here since 3am. My people are fine and my archives are fine. Thank God I could save my archives. But the third floor is destroyed. It’s a mess.”

This store it was the magnificent Rem Koolhaus designed masterpiece, one that cost the Prada $40 million of the American dollars.

Apparently, beyond the damage caused by the smoke and the water, the structure of the store itself it was not overly damaged. There was, however, much damage to the clothes of the spring collection which had just arrived.

There are pictures of the disaster at the Verbose Coma Blog.







One Response to “Disaster!”




  1. Kristin Says:

    The Kristin she is so disheartened to hear of the loss of such a magnificent work of retail and artistic genius. She would refer those who wish to have an equally uplifiting visit to a Rem K-designed Prada boutique to the west coast store in Beverly Hills. The west coast store it is very different from the Soho store, but a great work in its own right. Good luck on the renovations, Rem and Miucca!










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