Manolo says, from the Times of the New York comes this most amusing art story.
TEXAS, as big as it is, does not have a Prada store. It does have Neiman Marcus, which carries plenty of Prada merchandise, but the state cannot boast a free-standing store dedicated to Miuccia Prada’s expensive shoes and oddly shaped bags.
But come Saturday it will look as if a tornado had picked up a Prada store and dropped it on a desolate strip of U.S. 90 in West Texas. That is where Prada Marfa, a permanent sculpture by the Berlin artists Michael Elmgreen and Ingar Dragset will be installed. (Actually it will go up in Valentine, Tex., about 26 miles outside Marfa, a town of 2,400 that has become a magnet for artists and art lovers.)
The sculpture is meant to look like a Prada store, with minimalist white stucco walls and a window display housing real Prada shoes and handbags from the fall collection. But there is no working door.
A few years ago, when much of the SoHo art scene was being chased to Chelsea by the proliferation of designer shops, Elmgreen & Dragset, as the artists are known, installed signs in the windows of a Chelsea gallery that read, “Prada, Coming Soon.” It was enough to temporarily fool and impress Yvonne Force Villareal and Doreen Remen, who are producing Prada Marfa through their nonprofit Art Production Fund with support from Ballroom Marfa, a performance and alternative-art space in Marfa.
“We loved this proposal for many reasons,” Ms. Villareal said. “We loved the idea of the piece being born on Oct. 1 and that it will never again be maintained. If someone spray-paints graffiti or a cowboy decides to use it as target practice or maybe a mouse or a muskrat makes a home in it, 50 years from now it will be a ruin that is a reflection of the time it was made.”
The piece hints at subjects to which designers are sensitive: the unchecked growth of luxury brands, the temporal relevance of fashion, retail as tourism and a culture that is devoted to buying and selling. But Ms. Villareal said that Miuccia Prada had given the artists the permission to use her trademark for the work. She also picked out the shoes.
The Prada Marfa, it makes the Manolo laugh just thinking about it…but is it art?
Yes! It is Prada, no?